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Top Visibility is an online service aimed at optimising your website on international and Italian search engines.
TopVisibility allows:
- website traffic to be increased significantly
- website traffic to be specifically targeted
- customers to rely on a team of professionals
We ensure your website ranks highly, by using the most effective keywords possible. This promotes user access to your website, which is so essential for any online activity. We guarantee excellent results on all selected national and international search engines, using keywords in all languages. The service, performed by an in-house SEO (Search Engine Optimizer), includes all set-up activities in terms of websites registration, indexing and positioning, as well as subsequent monitoring and maintenance activities. Also included is the promotion of “link popularity” and the optimisation of the PageRank.
Below is a brief outline of our service:
- preliminary analysis of the website and of the firm to be promoted, defining the objectives, the promotion strategies, the media to be adopted, the budget and timeframe involved;
- identification of the keywords (direct customer experience, analysis of the competition, statistics, targeting, localisation);
- creation of contents (positioning and web copywriting);
- optimisation of the home page and pilot pages (code, meta tag and contents);
- drafting of keyword-oriented pages;
- search engine registration and indexing. The engines that generate real traffic are those to which we have submitted the website: in general Google, and the ones most used in Italy and abroad, according to Jupiter Media Metrix (abroad) and Research OnetoOne (in Italy). In the event of translating and localising websites, we also work on the main search engines in the relating countries (e.g. Virgilio in Italy);
- release of ranking reports and website traffic statistics.
The reports outline the precise engine ranking achieved as a result of the promotion activities undertaken. Each report contains the selected keywords and the ranking achieved in specific search engines. The statistics also include details of the website's daily traffic; - link popularity and activities aimed at increasing the website ranking.
GOOGLE PAGERANK OPTIMISATION AND LINK POPULARITY
TopVisibility includes numerous activities, agreed in advance with the customer, aimed at optimising the PageRank.
PageRank, or ranking, is easily referable to the concept of popularity typical of social relations: it specifies the most important pages or websites with regard to specific keywords, and is one of the elements taken into account by search engines to maintain a website's leading position.
Link popularity is the main activity conducted to improve a website's ranking, and is essential to improve performance when the code and contents optimisation activities have been carefully performed.
A constant increase in the number of links from external website pointing to one's own website and, in particular, towards the pages with greatest marketing relevance, is obtained by means of expert directory indexing techniques and of article marketing.
PageRank is a Google © Inc. trademark.
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